ABOUT
HIGHLIGHTS
Shazaam Magic (former DURGA) participation in New York, Williamsburg Fashion Weekend with "Urban Goddess" collection of handmade crochet dresses upcycled from vintage scarfs and faux fur jackets- February 2013 https://youtu.be/NIEXof4avBY
Taking part of Ladies Feest in Utrecht with the same collection July 2013
https://youtu.be/QhhxtBnl_Hg
DURGA producing a song and video in collaboration with Xander Productions (http://alexandrakrantz.com/) for artist Zoe Edge, most clothing by DURGA in the music video "Forgiveness" https://youtu.be/-1Gj_gWBqwc
2014-2015
Introducing DURGA alternative men's clothing collection "Breaking Free"in collaboration with artists Giorgi Rossi and Cian Muggler - one of a kind upcycled art coats for men
- June 2015

Photography Elena San Francisco
Model Agnete


Inspired by Janice photoshoot with Alexandra Krantz (http://alexandrakrantz.com/) at the Doors CafePalace in Amsterdam, upcycled and vintage 70's style collection - 2016
Voluntary work in India Amritapuri Ashram for project Amrita SeRVe - teaching Hindu ladies from rural villages crochet and handcrafted embroidery, plastic bags recycling with crochet, creating recycled plastic products - https://youtu.be/lGAdRte6sss 2016
Representation at the Yosha Fashion Studio, Prinsengracht 300, Amsterdam - 2016 http://www.yoshafashion.com/
DURGA brand nominated in the World's first-ever sustainable luxury mag ELUXE MAGAZINE in Los Angeles, Hollywood 2017
"Pure Goddess" art project - a collaboration of freelance artists and tribal artisans - hand-painted hemp coats combined with handwoven fine wool and silks, recycled fabrics 2016-now
"Alice in Amsterdam" - creative waste management -upcycling and recycling; a journey within consciousness art project with Xander Productions (http://alexandrakrantz.com/) - 2017
DURGA Coats represented in the hippest part of Tallinn - Telliskivi Creative Center (Telliskivi Loomelinnak) @ DHARMA FASHION boutique 2018
DURGA Coats represented in legendary Kokopelli Smart Shop/ Gallery/ Spiritual Psychedelic Library - a holistic haven for connecting with True Self through shamanism and medicinal plants @ Warmoesstraat 12, 1012 JD Amsterdam 2019
2019 October - Timeless DURGA "Yogini" - handcrafted women's upcycled and sustainable yoga outfits collection.
2019 introducing a never-before-seen service of personal wardrobe upcycling - unique custom-made yoga clothes can be made from personal slightly damaged, second-hand or vintage sportswear.
4-14 Oct 2019 Dutch Sustainable Fashion Week shows DURGA HQ in Amsterdam Sustainable Shopping route http://www.dsfw.nl/winkelroute-amsterdam/
DSFW promotes DURGA as a sustainable online brand http://www.dsfw.nl/online-winkels/0
Sept 2019 - Oct 2020 - DURGA catsuits presented at FAC Shop (Freespirits And Clubblers on Jodenbreestraat 50, 1011 NM Amsterdam
April 2020 - Featured on content platform and community Thoughtful Flamingo - Top 30+ Recycled and Upcycled Clothing Brands List
