DURGA Creations from Love
"Fashion your life as a garland of beautiful deeds." The Buddha
DURGA is an ethical brand for conscious consumers. Specialized in handcrafting, reusing and reducing; the mission of Durga is creating from heart, reviving feminine principles, bringing joy and spreading the healing light of love. Featured in the above video are various up-cycled and recycled unique fashion designs; The focus of this post are fair trade creations within Amrita SeRVe (amritaserve.org), products specially created for this project to be taught to Indian villagers, using crochet technique and recycling plastic bags. The products were created with a mission of waste-to-wealth! With Amrita Serve vision of transforming rural India, income generation, female empowerment, self-reliant villages, pollution free environment...
Model Alena Che Dorit Kozlovski photo
"Heart bag" has been made with crochet technique from plastic bags found on the shore of Kollam beach within Amrita SeRVe project
Love and faith are the cornerstones of life. Only when we serve others with the right understanding of love and faith will we ourselves be happy and peaceful - AMMA
At present most human beings do not look at the earth as their Mother, or see Nature as a friend, but rather as something to own and exploit for personal and financial gain. We have lost sight of our responsibility as human beings, our dharma. We have become our own worst enemy. Instead of realizing that Nature gives us all we need and being satisfied with this, we take selfishly and with no thought of how it affects the whole. We have pushed Nature to a very dangerous point which could lead to our own death. Indigenous people have been warning us about our destructive way of life for centuries. We may not be able to stop the actions of others, but we can begin by changing our own lives; for when we protect Nature, everything flourishes. - Nirupama Orona
Model Annu Sreedhar
Photography Alena Che
Plastic bags found on the beach and recycled with crochet technique into a yoga mat strap.
"We are all petals of one flower." - AMMA When one petal is harmed it affects the strength of the entire flower. May the Great Mother reign supreme in our hearts once again for the good of all our relations - Nirupama Orona
Alena Che photography, Model Riturio
"Holographic Universe Bag" pattern creation by Durga for Amrita SeRVe. This unique bag was made from plastic PET bottle bottoms and plastic bags found on the beach and stitched together with crochet.
Make your every day Earth Day...
Unite to make planet Earth POLLUTION FREE
Avoid using plastic bags
Black plastic bags cause skin cancer
Use cloth or paper bags to shun using plastic bags
Always use biodegradable plastic bags
Stop burning of garbage
Dispose of garbage at designated place
Don’t litter, it will make your life bitter
Keep your homes and surroundings clean
Make this world a green heaven
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Alena Che photography, Model Dorit
Plastic bags collected from the beach and recycled with crochet into a bottle holding shoulder-bag
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